Book Review: How to Get Your Point Across in 30 Seconds or Less
A great way to get a head start when you start your professional career is to absorb business-related knowledge from the wide variety of business books available. But which ones are the best? And when should you read them? Are some better to read right away or after you have some experience? Here at Newly Corporate we will do our best to focus our book reviews on these questions. This post is by a new Newly Corporate blogger, Zachary Henak.
Author: Milo O. Frank
Target Audience: All Communicators
Scope: Any industry or field from management to IT, Oil to Day Care.
Book Type: Quick read/reference
Purpose: To hone your communication skills for everything from your elevator speech, to writing letters of recommendation, to giving a key note address.
Primary use: A tool to focus your objective in any mode of communication.
Cost: Read it for Free on Google Books!
The book is a quick read, (a matter of hours), it gives lots of good examples and expanded examples. However, its message is simple and best used for developing and improving your planned communications projects in an “on demand” fashion.
I would not suggest it as nightly reading, but more as a tool for presenting requests or ideas to those around you. When you’re looking to quickly make progress, this is a proven system to produce results!
Cliff Notes for the process:
How to develop a communication piece, a simple but powerful checklist:
1. Know your Objective, Listener, and Approach
2. Ask yourself:
- What am I talking about?
- Who is involved?
- Where is it?
- When is it?
- Why is it?
- How do I do it?
3. Check your answers against these questions:
- Does it reinforce and/or explain my objective?
- Does it relate to my Listener?
- Does it correspond to my Approach?
Start with a hook and end strong with a dramatic call to action. Give them something tangible to do, and never take more than 30 seconds.
Professional Development Timeframe (The time period one should read this book in after starting their career.): 3 Months
For more great books for young professionals, check out 15 Books for Rogue Professionals and How to Read them Fast at No Cost.