5 Ways to Establish Yourself As An Expert
Becoming an expert isn’t easy. Once you are an expert, though, how do you get the word out?
1. Provide answers. Start an account on Websites with an “answers” section. Yahoo has this, and so does LinkedIn.com. Basically, people ask questions and anyone can provide an answer. The good answers are promoted and the writer of the answer builds their reputation through some kind of points system. I think in the future, accomplishments in this space will start appearing on resumes.
2. Get published. Blogging is a great way to establish yourself as an expert. If you are a young entreprenuer, this is basically a must. For example, a friend of mine started a computer repair business. Every community has one of these and usually business comes from word-of-mouth advertising. But he wanted to test that theory. He started a blog in which he summarized each of his customer visits. He kept it anonymous of course, but he briefly explained what the problem was and how he fixed it. He also repeatedly mentioned the name of the city where he provided his service. The result was a very high google page rank, and a lot of local businesses started finding him via google search. It turns out that businesses are better customers for small time IT guys than the occasional neighbor.
Of course, getting published in traditional media also works to establish yourself as an expert. It is best if you can write something and get it published, but having a story done on you also helps.
3. Get a patent. Now that I am in a position to review resumes and hire people, I have to say that having a patent is a very strong asset for an applicant. It shows that they are a creative thinker (which in my opinion is the most valuable professional asset that one can have), and it shows they are willing to see something to fruition. If this guy can get a patent, so can you.
4. Print it and hang it on the wall. This one works great in the office. If someone has a giant poster in their cubicle, you know they are either an expert or a fanatic. Maybe I’m a sucker, but when I saw a poster of every SQL query hanging on a guy’s cube wall … I got the impression he knew a thing or two about databases.
5. Learn the market. Anyone can like a product, but it is the experts who follow the industry as a whole. This kind of knowledge is valuable in the corporate world, and in many ways it separates the fanatics from the experts. If you know the market and can speak intelligently about its likely future, you will have the respect of your audience. Y ou can’t put this type of thing on your resume, but it is a big-time credibility builder at those cocktail parties with the boss.
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